Every business and agency needs a professional website for digital marketing that best represents its brand, services, and business identity. And the digital marketing world is no different. Currently, the fastest-growing niche is the digital marketing services industry.
Everything from marketplace promotional campaigns to in-depth business analysis & everything goes through digital advertising agencies nowadays. And to best present your agency’s accomplishments and services, you’ll need a robust online marketing website to promote your services and engage your potential clients.
With your own personal website, you’ll have complete freedom & right to personalize the UI/UX of your own company website, and advertising your business on Google & other platforms is much simpler than on social media platforms. You have the option to use the best digital marketing website design available on the market or you can use a professionally developed preset template for WordPress.
To create your brand new digital marketing agency website, you can take advantage of any of the existing website builder platforms and compare the best website builders that fit your professional requirements.
Currently, WordPress offers the best all-rounder solution with essential creative and professional freedom to design and operate a robust digital advertising platform. If you’re lacking the basic knowledge and expertise on how to create a WordPress website or are just worried about the output from an investment like this.
Then rest assured that WordPress CMS & Elementor are both excellent tools to use and both are extremely easy to use, with Elementor being as easy as a simple drag-n-drop page builder. If you already didn’t know what is Elementor & its use case, we’ve prepared a guide on How To Use Elementor: A Complete Guideline For Beginners.
In Order for a Business Website to Be Effective, What Information Should It Include?
Before getting down to the actual guide & website builder process, we first need to understand what a digital marketing company website requires in terms of essential pages, features, & design elements.
Marketing Agency Landing page
Every business website and profile needs a top-of-the-line landing page to best to represent their business and hook visitors to further explore the website. And online marketing agency websites are no different.
Your agency needs an attractive landing page that features a glimpse of your company and its offerings. As the saying goes, first impressions last forever. So, having an attractive and engaging marketing agency landing page is a must-have.
Landing pages can be customized with various menus, megamenus, large banner blocks, slider presentations, buttons, CTAs, etc.; the possibilities are endless.
Services Pages
Services pages are another must-have. These types of pages are created to showcase the services your business/agency is providing to customers. The service pages can be designed and customized in various ways; some popular design layouts are – pages designed with Elementor Price Table widgets, using a simple data table, block-by-block services showcase, etc.
About Us Page
Tell your clients who they are working with. Use this page to tell about your digital agency’s biography, showcase your roadmap, progress history, project timeline, and showcase your team members with the Elementor Team widget.
Testimonials & Reviews
Before choosing which company to use, buyers/clients tend to demand social proof. By presenting a testimonial block on your website, you can gain the confidence of your clients that your agency is the right one for the job. Each testimonial block should include a gallery of pleased clients & their statements about the services you’ve provided for them.
Contact Us Page
A contact us page is mandatory for a smoother customer service experience. Provide all the appropriate contact information for customers to reach the right person as soon as the need arises.
How to Create a Digital Marketing Website — A Step-by-Step Guide
Step 1: Choose a Web Hosting Plan & a Domain Name
The first thing you need to do is choose a domain name for your website that best represents your digital advertising agency & its services. A domain name will help your visitors reach your website.
Choosing a well-rounded WordPress website hosting service provider is a must-have since it will keep your website stable under load and help you operate your website without technical issues from the server side of things.
Some hosting service providers also include domain name registration & SSL certifications with their hosting subscription. You should choose a service that offers a comprehensive package.
Step 2: WordPress Installation
Now, to install WordPress on your hosting server, log on to your hosting server and click on your cPanel. Follow the simple steps provided by the hosting provider and click on the WordPress installation button. And cPanel will automatically install the WordPress CMS software right onto your hosting server.
To start setting up your WordPress software, create a WordPress account by progressing through the WordPress configuration menu and creating a WordPress account. When you’re done, you’ll be redirected to the login screen, where you can log in to your newly created account.
Step 3: Plugin Installation
WordPress itself is a very barebones system, but it provides users with the freedom to add and mix various different plugins to get all the necessary features & functions they require on their website.
For example, we’ll be using the Elementor page builder plugin. This is a must-have customizer plugin that you need to have in order to create stunning web pages.
To install the Elementor plugin, head over to the WordPress Dashboard > Plugins > Add New and search for the Elementor plugin on the right-hand side search box. Now click on Install and wait until the installation process is finished, then click on Activate.
And you’re done. Now you can create a page from the WordPress dashboard and start using the Elementor page builder’s Editor screen.
In this guide, we’ll be using another plugin that works as an Elementor productivity booster plugin called ElementsReady Elementor Addons.
Step 4: Using a Digital Marketing Agency Website Template
To start using a template, log in to your WordPress website, from the Dashboard, click on the Pages menu, create a new page and give it a title.
Now click on the Edit with Elementor button. You’ll be redirected to the Elementor Editor screen. Once you’re in the Editor screen, you’ll find the ElementsReady Template Library icon along with the Elements Kit Library icon. Click on the ElementsReady Template Library icon.
From the ElementsReady Template Library Page tab, select any template you like and click on the Insert button.
This is how it should look after you’ve imported/inserted the template into your newly created page.
Step 5: Customizing the Template
Once you have successfully inserted the Elementor template, you will be able to use the Elementor drag-and-drop customizer tool along with an essential Elementor addon like ElementsReady to personalize the entire page with every single component of the design and layout to meet your individual needs.
By using these handy customizable tools, you’ll be able to add almost any feature that your business requires to operate.
For example – Header sections are a very important element to have for any modern website. With the aforementioned ElementsReady Elementor extension tool, comes with a robust Header widget that lets you change, customize & create a unique, productive header section for your website with ease.
And using the Elementor Editor screen, you can simply click on any block or element on the page can customize the color, typography, background, margin, padding, spacing, change images, etc.
If you require additional assistance, you can always refer back to Elementor’s documentation.
Step 7: Publish the website
When you’re done customizing your website, make sure to use the Elementor page preview tool from the bottom left-hand side. The preview tool will redirect you to a new page showing your finished product.
If you’re satisfied with the outcome, now it’s time to go live and publish your website.
Frequently Asked Questions
Does Elementor work well with all themes?
Yes, all the popular WordPress themes are compatible with the Elementor page builder. The plugin works well with any theme that was developed by following the WordPress coding standard.
Does Elementor Cause Slowdowns?
No, Elementor is very lightweight and comes well optimized for WordPress. But as any program issues can arise, if you face any slowdowns, you can always refer to how to fix the website speed issue.
Are there alternatives to Elementor?
Yes, there are many alternatives to Elementor such as Beaver Builder, Divi Page Builder, WPBakery Page Builder for WordPress, Visual Composer Page Builder, etc.
Is the ElementsReady Elementor Add-ons Pro version worth the investment?
Yes, the ElementsReady Pro versions come with additional widgets, modules, blocks, elements & templates. But the features and widgets you’re getting with the free version are enough to help you create a responsive WordPress website in no time.
Conclusion
We hope that you have found this quick guide on how to create & utilize a preset digital advertising agency website design with Elementor useful. The best thing about using WordPress with the Elementor page builder is that you can mix and match a number of tools to create the website you desire and need.
If you have found this guide helpful, please do consider sharing it with someone who’s looking to create a robust Elementor advertising marketing website powered by WordPress.
